The urban consumer durable market for products including tv is growing annually by 7 to 10 % whereas the rural market is zooming ahead at around 25 % annually according to survey made by industry, the rural market is growing faster than the urban india nowthe urban market is a replacement and up gradation market now. Consumer durable goods refer to various devices used in a household kitchen to reduce manual human labour content and to remove the drudgery in working place and to make household activities speedy, tidy and enjoyable. The study further revealed that around 35% of the total sales of consumer durables come from rural and semi-urban markets, which is expected to grow by 40% to 45% in the near future the progressively growing market for consumer durables was estimated at 300 bn at present and will reach 500 bn by 2015. A study on rural consumer buying behaviour and brand consciousness about durable goods in namakkal district drvkaleeswari assistant professor, department of economics, nehru memorial college (autonomous).
The research paper deals with the study of urban working women purchase attitude with special reference to consumer durables this has been evaluated on the basis of a comparative study of facets with special reference to consumer durable with sample frame of middle class. Consumer is the pivot around which the entire business revolves and consumers differ in how they make purchase decision, owing to variables like type of family. Consumer durables accounts for more than 40% of end consumer spending in india the urban market accounts for a major share of about 65% of total revenues in consumer durables sector, and the remaining 35% accounts for rural market.
Introduction of rural marketing 46 consumer research, thus, is indispensable for entering the rural segment of the market meaning and definition of rural marketing. On one side are the fast-moving consumer goods (fmcg) and the consumer durables companies on the other are consumers in rural india, potentially the largest segment of the market. 1rural marketing scenario 2 composition of consumer goods 3 relevence of product, price, place and promotion in rural market 4 the role of advertising india with population of above 200 million is the word's second largest fast growing market. (see the rising connected consumer in rural india, bcg focus, august 2016, and the changing connected consumer in india, bcg article, april 2015) this is true for all manner of urban and rural consumers.
The aim of this study is to analyze the influence of consumer's education, income and occupation on brand preferences for consumer durables in rural markets a self-designed questionnaire with. Indian consumer durables market is broadly segregated into urban and rural markets, and is attracting marketers from across the world the sector comprises of a huge middle class, relatively large affluent class and a small economically disadvantaged class, with spending anticipated to more than. Advertisements: rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives.
Consumer behaviour is the study of how individual be the growth driver for consumer durable companies respondents belong to rural area for taken for this study. A study of indian rural buying behaviour for selected consumer durables by profyuvraj l lahoti¹ and dr alfred sj jacob² abstract: the success of brand and product in india is unpredictable because with vast rural market and consumers it is difficult to guess the consumer behavior. In rural markets, durables, such as refrigerators, and consumer electronic goods are likely to witness growing demand in the coming years from us$ 21 billion in fy 2010, the rural market is expected to grow at a cagr of 25 per cent to touch us$ 64 billion in fy 2015. Considering the focus of this study on consumer behavior with re- spect to a very speciﬁc product, ie, a prefabricated house, empirical research in the area of durable goods needs to be examined to support.
The rural india's market for consumer durables is growing with an average annual growth rate of around 10% it is growing and it is bigger than the urban market. The rural market (6884%) is larger than urban market (3116%) and the marketers cannot afford to ignore studying the rural consumer behavior dipanker gupta writes, in an insightful article the changing villager in seminar. A comparison of rural and urban buying behaviour of consumer durables i am a student from s k patel institute of management and computer studies, gandhinagar as part of our academic curriculum we are conducting a marketing research on consumer durable industry. Consumer durable product the findings of the study are consolidated below rural families are usually composed of large sized and are characterized by strong.
New delhi/kolkata: consumer goods companies are already working on their strategies for the rural markets, where they expect demand to get a boost from budget sops affordability will be the primary focus as companies target the rural folks in the offing are more small packs and entry-level. The purpose of the investigation was to study the buying behaviour for consumer durales in rural indiaover the past few years, the rural markets have emerged as one of the most lucrative markets for indian companies. The study has been carried out to differentiate the buying behaviour of rural households from that of urban households three durable goods from three different product.